Henry Cardenas


The story Cárdenas Marketing Network is one of innovation and perseverance, and it begins with our founder and CEO Henry Cárdenas. Recognized as an industry trailblazer, Mr. Cárdenas embodies the characteristics of a true leader and influencer.

His entrepreneurial drive have resulted in the opening of three minority owned businesses, staffing 132 full-time employees in Chicago, Los Angeles, Dallas, and Miami. His philanthropic pursuits led to the creation of the Maestro Cares Foundation, which improves the quality of life of orphaned and disadvantaged children in Latin America and the United States.

Together, the Cárdenas Marketing Network works to serve one mission… To be an agent of culture.


CMN is passionate about fostering an environment that gives back. With this in mind, CMN President and CEO, Henry Cárdenas, co-founded Maestro Cares Foundation in 2012 with help from music icon Marc Anthony. The vision was to bring needed aid to orphaned and disadvantaged children across Latin America and the United States. Through the unwavering generosity of its partners, donors, and employees, Maestro Cares Foundation is on its way to creating a legacy in Latin America through the construction of schools, orphanages, and community centers that provide a safe and nurturing place for children to live and grow into self-sufficient individuals. The foundation completed its first major project in early 2014: a full-service orphanage in La Romana, Dominican Republic. Since then, Maestro Cares Foundation has opened five additional homes in Barranquilla, Colombia; Toluca and Guadalajara, Mexico; Ponce, Puerto Rico and La Paz, Bolivia. Together, these homes cater to hundreds at-risk children, providing a place to call home where they are loved and cared for, and receive direct access to educational and recreational facilities that have rekindled the hopes and dreams of the children and the community. To date the foundation has completed construction on 10 projects in 9 different countries, and 6 additional projects underway in El Salvador, Guatemala, USA, Chile and two new ones in Colombia. To learn more or to donate, please visit 


His love for sports and the cultural impact it makes around the world is the reason Henry Cárdenas launched CMN Sports in 1999.


Our purpose is to fill lives with experiences. We are culture connectors and emotion makers. We exist to give people ideas to share, stories to tell and memories to hold. Capitalizing on the ever-growing popularity of the sport of soccer in the United States, CMN Sports was able to secure U.S. rights of the Argentinean National Team and has produced some of the biggest matches in US territory including the first ever “Clásico de las Americas” between Argentina and Brazil.

CMN Sports soccer legacy

The CMN Sports Division has successfully produced over 150 soccer matches at the club and National Team level including Copa Sears Pre-Libertadores, Copa Reebok, and Super Copa Tecate, bringing together teams from Mexico, Argentina, Colombia, El Salvador, Brazil, Ecuador, and the United States.

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HENRY is a cultural agency, the marketing division of CMN. HENRY’s purpose is to fill lives with experiences. We are culture connectors and emotion makers. We exist to give people memories to hold, ideas to share, and stories to tell. HENRY is a new cultural branding agency, It’s purpose built to connect modern brands with influential consumers in the moments and places that matter to them most.    By bringing brand, message and influencer together at the right moment, we give brands “Cultural Vibrancy”- translating emotion into action, creating buzz, and forging brand ties that generate real business results.

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