Grupo Niche is one of the most iconic and renowned salsa groups worldwide. Founded in 1979 in Bogotá, Colombia, by the talented composer and musical director Jairo Varela, the group has become a symbol of the flavor, tradition, and innovation of Colombian salsa. With a career spanning over four decades, Grupo Niche has won the hearts of millions of fans with its unique style, profound lyrics, and infectious melodies.
GRUPO NICHE has toured the United States, Canada, Mexico, Guatemala, Nicaragua, El Salvador, Honduras, Costa Rica, Panama, Colombia, Venezuela, Peru, Ecuador, Chile, Argentina, Spain, the United Kingdom, France, Finland, Sweden, Norway, Belgium, the Netherlands, Germany, Austria, Switzerland, Italy, Equatorial Guinea, Australia, and Japan.
They have more than a hundred awards to their credit, most notably Gold and Platinum certifications for their global album sales and digital streams. Additionally, they are one of the orchestras with the widest global reach for their repertoire. GRUPO NICHE remains one of the hardest-working bands in the world, performing a significant number of shows each year.
2025