Bad Bunny’s Breakout Year

Bad Bunny’s Breakout Year

Bad Bunny’s Breakout Year
July 6, 2022 | NEWS

The first half of 2022 shows how the concert business is becoming younger and more diverse.

 

THE FIRST SIX MONTHS of 2022 have lived up to the hype predicted for the concert business, fueled in large part by a more diverse, younger demographic eager to attend live shows and willing to spend more of their money on music and culture.

The leading 10 acts on the 2022 Top Tours chart grossed $722! million at the midyear point, 20% more than the top! 10 for 2019’s Top Tours (the last complete year of touring prior to the pandemic), according to the 2022 Billboard Boxscore midyear charts that measure the top line of the live-entertainment industry. This year’s chart shows very healthy consumer demand and attendance, despite the ongoing global presence of COVID-19 and growing concerns about waning immunity among vaccinated people.

While big-ticket goodbye tours from long-standing acts dominated the 2019 midyear chart, a new generation of younger, international names rules the 2022 report: Bad Bunny is the first Spanish-language artist to earn the No.!1 spot on the Top Tours chart. His El Último Tour del Mundo tour and two stand-alone shows in Puerto Rico grossed $123.2!million and sold 645,000 tickets to 37 concerts, according to figures reported to Boxscore — roughly $3.3!million and 17,400 tickets per night.

 

The Latin superstar isn’t done, either. His 41-date Bad Bunny: World’s Hottest Tour is set to begin Aug. 5 in Orlando, Fla. It will span the United States before heading to the Dominican Republic for two shows at Santo Domingo’s Olympic Stadium. From there, he’ll visit Santiago, Chile, and travel north through South America and Central America before closing with two nights at Estadio Azteca in Mexico City Dec. 9-10.

The stadium tour has the potential to gross between $250 million and $300 million. Combined with the $123.2 million already posted, Bad Bunny has a very strong shot at securing the top spot on Billboard’s yearend Top Tours ranking.

“The demand for Bad Bunny is incredible, especially when you consider how many shows are playing stadiums in 2022,” says Christy Castillo Butcher, senior vp of programming at the newly opened SoFi Stadium and Hollywood Park in Inglewood, Calif. (Bad Bunny will perform there in late September.)

SoFi Stadium also hosted BTS for four shows that generated $33.3 million — while another four at Las Vegas’ Allegiant Stadium generated $35.9 million. In total, BTS has grossed $75.4 million by midyear, earning the group the No. 4 spot on Top Tours. Concurrently, BTS joins Bad Bunny to create history: 2022 marks the first time that two acts that perform in a language other than English made the top five of a midyear or year-end Top Tours chart.

Another exciting milestone in 2022: This is the first time that half of the acts on Top Tours are not yet 30 years old (Bad Bunny, BTS, Billie Eilish, Morgan Wallen and Justin Bieber) and that four of the other five acts are led by frontmen over 60. Elton John, Mick Jagger of The Rolling Stones and Don Henley from the Eagles are all over 70. Trans-Siberian Orchestra founding singer John Oliva is 62 and co-founder Al Pitrelli turns 60 in September.

 

Newly-Crowned Bundesliga and Premier League Champions FC Bayern Munich and Manchester City Prepare for Historic Preseason Match July 23 at Lambeau Field

Newly-Crowned Bundesliga and Premier League Champions FC Bayern Munich and Manchester City Prepare for Historic Preseason Match July 23 at Lambeau Field

Newly-Crowned Bundesliga and Premier League Champions FC Bayern Munich and Manchester City Prepare for Historic Preseason Match July 23 at Lambeau Field
July 6, 2022 | NEWS

85% of tickets sold for first-ever soccer match at celebrated NFL venue; European giants to face off for second time in North America


 

CHICAGO (May 25, 2022) — CMN Sports, an international sports and entertainment company, announced that tickets for its highly-anticipated showdown between newly-crowned German Bundesliga and English Premier League champions FC Bayern Munich and Manchester City, set for Saturday, July 23 at Lambeau Field (6:00 p.m. CT) in Green Bay, WI, are 85% sold out. Fans from across the country and abroad are expected to gather at one of the world’s most iconic sports stadiums — home of four-time NFL Super Bowl Champion Green Bay Packers. Lambeau Field has a capacity of 81,041.   

A limited amount of tickets are still available for purchase at Ticketmaster.com.  

Manchester City (29-6-3, 93 points) cemented its place within the English Premier League elite Sunday by capturing its fourth title in just five years, rallying from a two-goal deficit to defeat Aston Villa 3-2 in the closing moments of the final match of the 2021/22 Premier League season at the Etihad Stadium. Meanwhile, FC Bayern Munich (24-5-5, 77 points) captured its record-breaking 10th consecutive Bundesliga title earlier this season and prepares to face Man City for the second time in North America.  

The teams had met previously on North American soil in an International Champions Cup match on July 28, 2018, as Man City downed FC Bayern Munich 3-2 at Miamis Hard Rock Stadium. 

Founded in 1900, FC Bayern Munich is the most successful club in Bundesliga history with 32 national titles and six Champions League titles. The club captured its record-breaking 10th consecutive league title in 2021/22 and is considered one of the worlds most successful sports organizations on and off the field. In April 2014, FCB opened its first international office in the U.S. to engage with the millions of fans living in the Americas. Following the success of the first international venture, the club opened an office in Shanghai in March 2017 and Bangkok April 2022. 

Manchester City, originally founded as St. Marks West Gorton in 1880, later assuming its current name in 1894, has secured a European Cup WinnersCup, eight League Championship titles, including six Premier League titles in the last seven years (2012, 2014, 2018, 2019, 2021 and 2022) and six FA Cups. It is one of 11 clubs comprising the City Football Group. Under manager Pep Guardiola, one of the most highly decorated managers in world football, the club plays its domestic and UEFA Champions League home fixtures at the Etihad Stadium, a 55,000 seat arena that City have called home since 2003. 

2022 Impact 50: Henry Cárdenas

2022 Impact 50: Henry Cárdenas

July 6, 2022 | NEWS

Founder & CEO Cárdenas Marketing Network

For years, Henry Cárdenas and Cárdenas Marketing Network have defined Latin music’s touring footprint in the United States. And, in 2022, the company is already gliding toward what may be its biggest year yet.

“This year, our most impactful accomplishments were producing the most influential artist of our time, Bad Bunny,” Cárdenas tells Pollstar. “He is an extraordinary talent.”

It’s tough to overstate just how seismic a year the 28-year-old
reggaeton star is having. From February to April, Bad Bunny’s “El Último Tour Del Mundo” played 35 arena dates across 25 North American markets, including three-night runs at Chicago-area Allstate Arena and Miami’s FTX Arena, grossing $113 million in the process.

That’d be the year’s crowning achievement for just about any touring artist – but Bad Bunny is only getting started. From August to December, his “World’s Hottest Tour” will hit stadiums in the United States, Mexico and countries throughout Central and South America, with double plays in six American markets, including New York, Miami and Las Vegas.

CMN is also in the midst of promoting Ana Gabriel’s successful “Por Amor a Ustedes,” and it’s behind the legendary Daddy Yankee’s sprawling farewell tour, which will stretch from July to December and wind from the U.S. to Central and South America and back.

Twenty-seven of the 33 dates on the tour’s first U.S. leg, booked from July to September, were already sold out at press time.

“The desire for live events is more vital than ever!” Cárdenas says. “After two years of separation, people are eager and excited to come out and experience live entertainment. As newer generations experience live events, we firmly believe that that trend will continue upwards.”

Cárdenas’ faith in the industry extends to the facilities side. In August, Coliseo Live, the 20,000-capacity Bogotá, Colombia, arena that he’s poured millions into, will open its doors and be able to host multiple concerts in addition to conventions and sporting events.

Bad Bunny Sets New Records in March 2022 Boxscore Report

Bad Bunny Sets New Records in March 2022 Boxscore Report

July 6, 2022 | NEWS

Bad Bunny

Spring 2022 has been kind to Bad Bunny.

First the for Bullet Train — the action-comedy in which the Latin superstar makes his feature-film debut alongside Brad Pitt — debuted online. Then he won the Grammy award for best musica urbana album for El Ultimo Tour Del Mundo. And now, his tour of the same name repeats at No. 1 on Billboard’s monthly Top Tours chart, setting some records along the way.

Bad Bunny rules over the Top Tours chart for March with El Ultimo Tour Del Mundo, earning $64.8 million from 337,000 tickets across 20 shows, according to figures reported to Billboard Boxscore. That makes him the first artist to ever reign over back-to-back months. And one month after claiming the second-highest monthly gross for an arena tour ($39.8 million in February), his March figures rewrite the record entirely, blasting pass Trans-Siberian Orchestra’s $47 million run in December 2019.

Overall, it’s the second-highest monthly total since the charts launched in March 2019. Only The Rolling Stones stand in Bad Bunny’s way with their $95 million stadium sum in August 2019. Still, Bunny’s March arena earnings stand above chart-topping stadiums runs by Ed Sheeran (April ’19), BTS (May ’19), Spice Girls (June ’19) and P!nk (July ’19). The gargantuan $65 million haul is more than double the gross of his next closest competitors this month.

Bad Bunny’s February dates in Inglewood, Calif., and Dallas, among others, set local records for per-night gross and overall earnings. In March, he continued to set regional high marks, including the three-night run at Allstate Arena in Rosemont, Ill. (20 miles outside of Chicago), which grossed $11.2 million and sold 51,400 tickets from March 10 to 12. More records were set in San Jose ($7.9 million on March 3-4), Phoenix ($3.2 million on March 6), and Orlando ($5.6 million on March 30-31). While it didn’t quite reach the top, Bad Bunny’s double-header at Brooklyn’s Barclays Center earned $7.2 million immediately after his $3.8 million take the night before at the Prudential Center in Newark, N.J. That adds up to $11.1 million over three nights in the New York area.

These and other shows from the tour flood the Top Boxscores ranking, where Bad Bunny takes up seven spots. The Rosemont, San Jose and Brooklyn shows hit the top 10 at Nos. 2, 8 and 10, respectively.

El Ultimo Tour Del Mundo wrapped

https://www.billboard.com/pro/bad-bunny-tour-gross-northamerica/ after two months on April 3 with $116.8 million. Its final tripleheader in Miami will likely be the run’s last appearance on next month’s Boxscore report before yielding to Bad Bunny’s own next tour — World’s Hottest Tour. His follow-up level-up to stadiums in North and Latin America aunches later this year.

A pair of classic rock legends follow Bad Bunny, with Elton John and Genesis at Nos. 2 and 3, respectively. Their $30.1 million grosses are separated by less than 1%, or $24,856. Both are farewell treks; for John, the Farewell Yellow Brick Road tour continues throughout the year, and for Genesis, The Last Domino? tour played its final show on March 23.

The stiff competition continues throughout the top 10. After Justin Bieber at No. 4 with $27.3 million, Coldplay, Billie Eilish and Dua Lipa follow at Nos. 5 through 7, all within a half million dollars of one another, ranging from $25.446 million (Coldplay) to $25.027 million (Lipa).

In all, nine tours grossed more than $20 million during the month of March

(the Eagles and New Edition round out the group at Nos. 8 and 9), matching the previous high set in June 2019, when the Spice Girls led a nonet of tours that included Ariana Grande, Ed Sheeran and, a surprise to no one, the evergreen Elton John. With 15 tours above the $10 million mark and 25 earning more than $5 million, March 2022 is one of the sturdiest monthly touring roundups since the series began three years ago. In March, Bad Bunny narrowly took the No. 1 spot on Top Boxscores over a Latin American festival, keeping Mexico City’s Electric Daisy Carnival at No. 2. One month later, despite the record-setting overall haul, he is dethroned by Sao Paulo’s Lollapalooza Brasil. The three-day event grossed $23.2 million with a weekend attendance of 267,000 over March 25-27. London’s O2 Arena is the month’s top-grossing venue with earnings of $26.8 million. It’s the first venue outside the U.S. to take the top spot on the 15,001+ capacity chart since Mexico City’s Foro Sol ruled over March 2020. Before that, you have to go back to May 2019, when the O2 itself topped the list with a slightly less massive $22 million.

Executive of the Week: CMN CEO Henry Cárdenas

Executive of the Week: CMN CEO Henry Cárdenas

Executive of the Week: CMN CEO Henry Cárdenas
July 6, 2022 | NEWS

Henry Cardenas

“I’m a guy that knows the Hispanic market, and I’m a street promoter. I’m not Live Nation or AEG. I gotta do what I gotta do.”

With 480,000 tickets sold in a single day and a gross of $84 million, the April 15 presale day for Bad Bunny’s 2022 tour, El Último Tour del Mundo, sold out in record time and now ranks as the top-selling tour on Ticketmaster on a first day since Beyoncé and Jay Z’s On the Run II Tour went on sale in 2018.

The feat is even more admirable considering Bad Bunny is signed to an indie label, Rimas, and the tour promoter is Latin independent CMN. But CMN founder and CEO Henry Cárdenas had an edge: He’s been promoting Bad Bunny’s shows since the Puerto Rican star first started playing clubs for less than 1,000 people back in 2017 — and now, he’s earned the title of Billboard‘s Executive of the Week.

CMN also promoted Bunny’s 2018 and 2019 tours, which respectively grossed $21.2 million and $45.5 million and sold 273,000 and 477,000 tickets, according to Billboard Boxscore. But selling 480,000 tickets in a day was another thing entirely, admits Cárdenas.

“Never, no one expected that,” Cárdenas tells Billboard. “In fact, Noah [Assad, Bad Bunny’s manager] called me like three days before and said, ‘How many tickets do you think we’ll sell [in presale]?’ He thought it’d be around 150,000. I told him 200,000…. If Bad Bunny puts 50 dates more on sale today, he’ll sell them. In Miami, we sold out his three shows and there were 97,000 people waiting online to buy tickets.”

Bad Bunny is arguably the hottest artist in the world right now, and ended 2020 as the most streamed act on Spotify. That he would sell was not in question. But, how did the Chicago-based CMN capitalize on the potential, and how did Cárdenas land the deal? Here, he explains what went into booking this tour when live music still seems so far away for so many.

I have to think every promoter in the world wanted the Bad Bunny tour. Why did he go with CMN?

I had to take a more aggressive position than my competition. There were two big factors. One is the financials, of course — we had a better offer. But the second factor is Bunny’s team knew CMN. We’ve been working with Bad Bunny from when he was playing clubs to the giant he’s become today. Noah has said, “I feel comfortable with Henry.” He knows our accountant, the people who run his tour. He feels part of the family.

That sounds very straightforward, but my understanding is competition was fierce. How did you get this done?

We had been speaking since we finished the last tour in 2019. Then the pandemic hit [and things got put on hold]. But — let me look at my calendar — on Feb. 18, we began final negotiations. I asked Noah to remember our trajectory together and to give me an opportunity. We began talking and he told me he wanted A, B and C. I said, “I can give you A, B, C and D.”

Did you think about it twice?

No. Because I knew he was the hottest thing. I said, “I gotta go for this. I gotta do whatever I gotta do.” And thank God Noah and Benito gave me the opportunity. I told him, “Noah, this is your family.” We speak the same language, we know the same people. And another big factor is, I’m a guy that knows the Hispanic market, and I’m a street promoter. I’m not Live Nation or AEG. I gotta do what I gotta do and I know my market.

But Bad Bunny is not just a Latin artist anymore.

He has huge entry into the English-speaking market, but to me he’s Latino. The majority of the tickets were purchased by Latin fans. Remember, these tickets are bought with credit cards and we know who the buyers are.

Speaking of credit cards, one of the big revenue drivers for this tour were the Platinum tickets, which optimize prices to meet demand in real time. The Platinum tickets you set for Bad Bunny’s tour have been selling for very high prices. I understand part of the success here is that the [you] and the artist made a lot of inventory available on Platinum. What can you tell us?

The more people go into the system, the more demand rises, and the more demand rises, the more prices rise. In Bad Bunny’s case, he made more than $12 million in additional revenue from the lift that Platinum provided. There was one concert where we projected he would get $40,000 additional from the Platinum lift. He got $300,000.

Bad Bunny posted a very impactful video on Instagram — over 7 million views — announcing the tour, but he didn’t post much more ahead of the sale date. How did you promote these shows?

On Thursday, we opened up the pre-sale only for people who had a passcode. The two codes were Sanbenito and CMNFans. By Thursday, I guess 480,000 people knew the passcode. We promoted heavily on social media. We didn’t do any radio or television. It was only social media, and that promo is critical because it’s very targeted.

How did you determine the routing?

We did it based mostly on Bad Bunny’s historical data. He’s opened markets I had never gone to in previous tours, like Portland, Oregon. But the other notable aspect of the routing are the days. For example, we’re playing Portland, a secondary market, on a Monday, and Denver, another secondary market, on a Wednesday. In my 42 years in the business, the only other time I’ve scheduled a Monday concert was with Bad Bunny at the Staples Center on his last tour. Latins typically don’t go out on Mondays. But this is such a big, expensive production, we had to do it, because we have to play a minimum of four shows per week.

Some of these are markets where he had played for 2,000 or 3,000 people before, and now we’re returning in an arena because he has that sales potential. That’s why you see such an extensive routing.


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